Behind the scenes of place branding : unraveling the selective nature of regional branding
Year of publication: |
2015
|
---|---|
Authors: | Messely, Lies ; Dessein, Joost ; Rogge, Elke |
Published in: |
Tijdschrift voor economische en sociale geografie : TESG. - Oxford : Wiley-Blackwell, ISSN 0040-747X, ZDB-ID 208522-7. - Vol. 106.2015, 3, p. 291-306
|
Subject: | regional branding | Flanders | qualitative research | selectivity | regional development | Regionalentwicklung | Regional development | Markenführung | Brand management | Standortmarketing | Place marketing | Markenimage | Brand image |
-
Yavari, Eqbal, (2023)
-
Agnes, Urbanne Treutz, (2020)
-
People : the most important marketing asset of territories
Correira, Ricardo Fontes, (2020)
- More ...
-
BRANDING REGIONAL IDENTITY AS A DRIVER FOR RURAL DEVELOPMENT
Messely, Lies, (2009)
-
REGIONAL IDENTITY IN RURAL DEVELOPMENT: THREE CASE STUDIES OF REGIONAL BRANDING
Messely, Lies, (2010)
-
BRANDING REGIONAL IDENTITY AS A DRIVER FOR RURAL DEVELOPMENT
Messely, Lies, (2009)
- More ...