Behind the scenes : the role of writing guideline design in online charitable crowdfunding market
Xiaorong Zhang, Hailiang Huang, Shengsheng Xiao
| Year of publication: |
2023
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| Authors: | Zhang, Xiaorong ; Huang, Hailiang ; Xiao, Shengsheng |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 60.2023, 7, p. 1-20
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| Subject: | Mediation effect | Narrative complexity | Online charitable crowdfunding | Online donation behavior | Platform design | Writing guideline design | Crowdfunding | Fundraising | Digitale Plattform | Digital platform | Social Web | Social web | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2023.103841 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014434720