Being all things to all customers : building reputation in an institutionalized field
Arild Wæraas and Hogne L. Sataøen
| Year of publication: |
2015
|
|---|---|
| Authors: | Wæraas, Arild ; Sataøen, Hogne L. |
| Published in: |
British journal of management : BJM. - Oxford : Blackwell Publ., ISSN 1045-3172, ZDB-ID 1055434-8. - Vol. 26.2015, 2, p. 310-326
|
| Subject: | Firmenimage | Corporate reputation | Wettbewerbsvorteil | Competitive advantage | Institutionenökonomik | Institutional economics | Krankenhaus | Hospital | Norwegen | Norway |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011305601