Being emotionally supportive : exploring the value of emotional appeals retargeting in recovering consumers of financial services
Year of publication: |
2024
|
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Authors: | Lu, Tian ; Lu, Xianghua ; Yang, Hui ; Zhang, Peter |
Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 33.2024, 1, p. 166-183
|
Subject: | Credibility | emotional appeals | empathy | financial technology | microloan | platform operation | privacy | retargeting | Emotion | Konsumentenverhalten | Consumer behaviour | Finanzdienstleistung | Financial services |
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