#BeingReal about Instagram ad models : the effects of perceived authenticity : how image modification of female body size alters advertising attitude and buying intention
Year of publication: |
2020
|
---|---|
Authors: | Shoenberger, Heather ; Kim, Eunjin ; Johnson, Erika K. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 60.2020, 2, p. 197-207
|
Subject: | Body size | Werbung | Advertising | Markenführung | Brand management | Kaufentscheidung | Purchase decision |
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