Beiträge zum Marketing-Management : Planung, Organisation, Controlling
Richard Köhler
| Year of publication: |
1991 ; 2., erw. Aufl.
|
|---|---|
| Authors: | Köhler, Richard |
| Publisher: |
Stuttgart : Poeschel |
| Subject: | Marketingmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XX, 374 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 347 - 365 Enth. 21 Beitr. - Literaturverz. S. 349 - 365 |
| ISBN: | 3-7910-0567-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000078785