Beiträge zum Marketing-Management : Planung, Organisation, Controlling
Richard Köhler
| Year of publication: |
1993 ; 3., erw. Aufl.
|
|---|---|
| Authors: | Köhler, Richard |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Marketingmanagement |
| Extent: | XXII, 431 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-7910-0682-7 |
| Source: |
Persistent link: https://www.econbiz.de/10004147805