Beitrag der Produktpolitik zur Corporate identity
von Jürgen Kammerer
| Year of publication: |
1988
|
|---|---|
| Authors: | Kammerer, Jürgen |
| Publisher: |
München : GBI-Verl. |
| Subject: | Öffentlichkeitsarbeit | Public relations | Produktgestaltung | Product design | Corporate Identity | Produktpolitik | Unternehmen | Image |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | X, 359 S. Ill., graph. Darst. |
|---|---|
| Series: | Reihe Produktforschung und Industriedesign. - München : GBI-Verl., ZDB-ID 1026593-4. - Vol. 3 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: München, Univ., Diss., 1987 |
| Notes: | Literaturverz. S. 331 - 359 |
| ISBN: | 3-89003-203-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013388545