Belief structures in conflict: Mapping a strategic marketing decision
| Year of publication: |
1994
|
|---|---|
| Authors: | Frankwick, Gary L. ; Walker, Beth A. ; Ward, James C. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 31.1994, 2-3, p. 183-195
|
| Publisher: |
Elsevier |