Beliefs about Islamic advertising : an exploratory study in Malaysia
A. Shafiq and A. Haque, K. Abdullah and M.T. Jan
| Year of publication: |
2017
|
|---|---|
| Authors: | Shafiq, A. ; Haque, A. ; Abdullah, K. ; Jan, M. T. |
| Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 2556158-3. - Vol. 8.2017, 3, p. 409-429
|
| Subject: | Advertisements and promotions to Muslims | Islamic marketing | Islamic business ethics | Islamic marketing mix | Islam | Werbung | Advertising | Marketingmanagement | Marketing management | Islamisch | Islamic | Malaysia | Islamische Staaten | Islamic countries | Marketing | Islamisches Finanzsystem | Islamic finance | Muslime | Muslims |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-02-2015-0018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011812873