BENCHMARKING AS A MARKETING INSTRUMENT OF PERFECTION OF BIZNES-PROCESIV
The article covering the problems of using benchmarking as a marketing tool to improve business processes and identifying opportunities for its implementation at industrial enterprises. It was found that continuous monitoring of the business environment is vital to the functioning of enterprises in the long run.
Year of publication: |
2011
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Authors: | SOLOMENKO O.E. ; VINOGRADOV O.A. |
Published in: |
ВІСНИК ЕКОНОМІКИ ТРАНСПОРТУ І ПРОМИСЛОВОСТІ. - CyberLeninka. - 2011, 3, p. 230-234
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Publisher: |
CyberLeninka Украинская государственная академия железнодорожного транспорта |
Subject: | БЕНЧМАРКіНГ | БЕНЧМАРКіНГОВИЙ ПіДХіД | МАРКЕТИНГОВі іНСТРУМЕНТИ | ПРОМИСЛОВЕ ПіДПРИєМСТВО | BENCHMARKING | BENCHMARKING APPROACH | MARKETING TOOLS | INDUSTRIAL ENTERPRISE |
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