Benchmarking for destination management organizations : the case of Swiss cities and Alpine destination management
Year of publication: |
2012
|
---|---|
Authors: | Müller, Hansruedi ; Berger, Philipp |
Published in: |
Tourism review : the official journal of the AIEST. - Bingley : Emerald, ISSN 1660-5373, ZDB-ID 2440017-8. - Vol. 67.2012, 4, p. 26-39
|
Subject: | Tourismusmarketing | Tourism marketing | Wirtschaftsverband | Business association | Benchmarking | Schweiz | Switzerland |
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