Benchmarking marketing productivity using data envelopment analysis
Year of publication: |
2005
|
---|---|
Authors: | Donthu, Naveen ; Hershberger, Edmund K. ; Osmonbekov, Talai |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 58.2005, 11, p. 1474-1482
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
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