Benchmarking road safety success : issues to consider
Year of publication: |
2009
|
---|---|
Authors: | Dann, Stephen ; Fry, Marie-Louise |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 17.2009, 4, p. 226-231
|
Subject: | Verkehrssicherheit | Traffic safety | Social Marketing | Social marketing | Erfolgsfaktor | Success factor | Benchmarking | Australien | Australia | 1996-2007 |
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