Benefit-confirmation model for post-adoption behavior of mobile instant messaging applications : a comparative analysis of KakaoTalk and Joyn in Korea
Year of publication: |
September 2015
|
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Authors: | Oghuma, Apollos Patricks ; Chang, Younghoon ; Libaque-Saenz, Christian Fernando ; Park, Myeong-cheol ; Rho, Jae Jeung |
Published in: |
Telecommunications policy : the international journal of digital economy, data sciences and new media. - Amsterdam : Elsevier Science, ISSN 0308-5961, ZDB-ID 752275-7. - Vol. 39.2015, 8, p. 658-677
|
Subject: | Expectation-confirmation model | Continuance usage intention | Joyn | KakaoTalk | Mobile instant messaging applications | Südkorea | South Korea | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour |
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