Benefit formation and enhancement
Year of publication: |
2020
|
---|---|
Authors: | Kim, Hyowon ; Kim, Dong Soo ; Allenby, Greg M. |
Published in: |
Quantitative marketing and economics : QME. - Dordrecht : Springer Science + Business Media B.V., ISSN 1573-711X, ZDB-ID 2108674-6. - Vol. 18.2020, 4, p. 419-468
|
Subject: | Conditional subadditive utility | Lancasterian model | Conjoint analysis | Theorie | Theory | Conjoint-Analyse | Nutzen | Utility |
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