Benefit salience and consumers' selective attention to product features
Year of publication: |
1997
|
---|---|
Authors: | Ratneshwar, S. ; Warlop, L. ; Mick, D.Glen ; Seeger, G. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 14.1997, 3, p. 245-260
|
Saved in:
Saved in favorites
Similar items by person
-
On the role of trivial differentiation in learning product quality from experience
Warlop, Luk, (2000)
-
Inside consumption : consumer motives, goals, and desires
Ratneshwar, Srinivasan, (2005)
-
The Impact of Ambient Scent on Evaluation, Attention, and Memory for Familiar and Unfamiliar Brands
Morrin, Maureen, (2000)
- More ...