Benefit segmentation of Japanese pleasure travelers to the USA and Canada: selecting target markets based on the profitability and risk of individual market segments
Year of publication: |
2002
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Authors: | Jang, Soo Cheong ; Morrison, Alastair M. ; O'Leary, Joseph T. |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 8022458. - Vol. 23.2002, 4, p. 367-378
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