Benefits Leader Reversion: How a Once-Preferred Product Recaptures Its Standing
| Year of publication: |
2009
|
|---|---|
| Authors: | Carlson, Kurt A ; Meloy, Margaret G ; Lieb, Daniel |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 46.2009, 6 (1.12.), p. 788-798
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