Benefits of matching consumers’ personality : Creating perceived trustworthiness via actual self‐congruence and perceived competence via ideal self‐congruence
Year of publication: |
2020
|
---|---|
Authors: | Zogaj, Adnan ; Tscheulin, Dieter K. ; Olk, Stephan |
Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 38.2020, 3 (15.12.), p. 416-430
|
Publisher: |
Wiley |
Saved in:
Online Resource
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