Benefits of customer loyalty in markets with endogenous search costs
Year of publication: |
2021
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Authors: | Kuksov, Dmitri ; Zia, Mohammad |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 67.2021, 4, p. 2171-2190
|
Subject: | game theory | competitive strategy | search costs | pricing | loyalty | Informationskosten | Information costs | Beziehungsmarketing | Relationship marketing | Spieltheorie | Game theory | Konsumentenverhalten | Consumer behaviour | Suchtheorie | Search theory |
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