Benvenuto internet! Let's drink to its uses

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – In terms of managerial implications for the ISWs a short‐medium term development of internet adoption to support a higher intensity of the web marketing can be seen to improve information, market and marketing levers efficiency. It involves new investments in the web sites' quality and efficiency. Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Social implications – This briefing provides insights on the cultural environment and changes that need to occur to implement innovation planning methods within large enterprises. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.