PR-Beratung und Corporate Social Responsibility : wie externe PR-Beratung unternehmerische PR beobachtet, die das Unternehmen beobachtet, das seine gesellschaftliche Verantwortung beobachtet
Year of publication: |
2011
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Authors: | Hoffjann, Olaf |
Published in: |
Handbuch CSR : kommunikationswissenschaftliche Grundlagen, disziplinäre Zugänge und methodische Herausforderungen ; mit Glossar. - Wiesbaden : VS Verl. f. Sozialwissenschaften, ISBN 978-3-531-17001-5. - 2011, p. 229-246
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Subject: | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations |
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