Beschaffungsmarketing für die Praxis : ein strategisches Handlungskonzept
Udo Koppelmann
| Year of publication: |
1997
|
|---|---|
| Authors: | Koppelmann, Udo |
| Institutions: | Bundesverband Materialwirtschaft, Einkauf und Logistik (contributor) |
| Publisher: |
Berlin [u.a.] : Springer |
| Subject: | Lieferantenmanagement | Supplier relationship management | Strategisches Management | Strategic management | Theorie | Theory |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 163 S. : graph. Darst graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-540-63088-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000965851