[Besprechung von:] Blum, Milton L.: Psychology and consumer affairs. New York 1977
Harold H. Kassarjian
| Year of publication: |
1977
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|---|---|
| Authors: | Kassarjian, Harold H. |
| Other Persons: | Blum, Milton L. (contributor) |
| Published in: |
Journal of consumer affairs : official publication of the American Council on Consumer Interests. - Malden, Mass. : Wiley, ISSN 0022-0078, ZDB-ID 701093-X. - Vol. 11.1977, 2, p. 139-142
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| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002170661