Best in class or simply the best? : the impact of absolute versus relative ecolabeling approaches
Stefanie Lena Hille, Christian Geiger, Moritz Loock, and John Peloza
| Year of publication: |
2018
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| Authors: | Hille, Stefanie Lena ; Geiger, Christian ; Loock, Moritz ; Peloza, John |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 37.2018, 1, p. 5-22
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| Subject: | choice architecture | ecolabeling | passenger cars | environmental policy | consumer information | Konsumentenverhalten | Consumer behaviour | Umweltpolitik | Environmental policy | USA | United States | Umweltzeichen | Eco-label | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jppm.15.030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012016459