Best-Practice-Ansätze zur Steuerung im Direktmarketing
Year of publication: |
[2017]
|
---|---|
Authors: | Helmke, Stefan ; Uebel, Matthias |
Published in: |
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation. - Wiesbaden : Springer Gabler, ISBN 3-658-06623-7. - 2017, p. 53-75
|
Subject: | Direktmarketing | Direct marketing | Beziehungsmarketing | Relationship marketing |
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