Best Practice: Product Placement
Johannes Schultz
| Year of publication: |
2006
|
|---|---|
| Authors: | Schultz, Johannes |
| Publisher: |
München : BAW Bayerische Akademie für Werbung und Marketing |
| Subject: | Marketing | Werbung | Product placement | Öffentlichkeitsarbeit |
| Extent: | 23 S. |
|---|---|
| Series: | BAW-Texte / Reihe Public Relations. - München : BAW, ISSN 1614-7219. - Vol. 14 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Classification: | Marketing |
| Source: |
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