Best Practice-Prozesse im Handel : Customer Relationship Management und Supply Chain Management
Joachim Zentes ...
| Year of publication: |
2002
|
|---|---|
| Authors: | Zentes, Joachim ; Janz, Markus ; Kabuth, Peter ; Swoboda, Bernhard |
| Publisher: |
Frankfurt am Main : Dt. Fachverl. |
| Subject: | Handelsmanagement | Retail management | Benchmarking | Beziehungsmarketing | Relationship marketing | Beschaffung | Procurement | Lieferantenmanagement | Supplier relationship management | IT-gestützte Logistik | Computer-aided logistics | Lebensmittelhandel | Food trade | Textilhandel | Textile distribution | Deutschland | Germany | Handelsbetrieb | Kundenmanagement | Supply Chain Management |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | VIII, 482 S Ill., graph. Darst 25 cm |
|---|---|
| Series: | Zukunft im Handel : Studien für die Praxis. - Frankfurt, M. : Dt. Fachverl., ISSN 1433-8130, ZDB-ID 1392300-6. - Vol. Bd. 18 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung ; Fallstudie ; Case study |
| Language: | German |
| Notes: | Gb. : EUR 49.00, sfr 86.30 |
| ISBN: | 3-87150-811-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001691682