Best–worst scaling approach to predict customer choice for 3PL services
Tim R. Coltman, Timothy M. Devinney, and Byron W. Keating
| Year of publication: |
2011
|
|---|---|
| Authors: | Coltman, Tim ; Devinney, Timothy Michael ; Keating, Byron W. |
| Published in: |
Journal of business logistics : JBL. - Hoboken, NJ : Wiley-Blackwell, ISSN 0735-3766, ZDB-ID 613479-8. - Vol. 32.2011, 2, p. 139-152
|
| Subject: | Logistikdienstleister | Logistics provider | B-to-B-Marketing | Business-to-business marketing | Diskrete Entscheidung | Discrete choice |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009238783