Betriebsform, Markt und Strategie
Herbert Woratschek
| Year of publication: |
1992
|
|---|---|
| Authors: | Woratschek, Herbert |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Handelsmanagement | Retail management | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Theorie | Theory | Einzelhandelsbetrieb | Betriebsform | Marketingstrategie | Kaufverhalten | Haushaltstheorie |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [d-nb.info] |
| Extent: | XV, 237 S graph. Darst |
|---|---|
| Series: | Neue betriebswirtschaftliche Forschung : Nbf. - Wiesbaden : Gabler, ISSN 0175-8802, ZDB-ID 552571-8. - Vol. 92 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Frankfurt (Main), Univ., Diss., 1991 |
| Notes: | Literaturverz. S. 225 - 237 |
| ISBN: | 3-409-13663-0 |
| Classification: | Marketing ; Betriebswirtschaft: Sonstiges ; Handel |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000088961