Better brand health : measures and metrics for a how brands grow world
Jenni Romaniuk
| Year of publication: |
[2023]
|
|---|---|
| Authors: | Romaniuk, Jenni |
| Publisher: |
Victoria : Oxford University Press |
| Subject: | Markenführung | Brand management | Performance-Messung | Performance measurement |
| Extent: | xiv, 229 Seiten Illustrationen 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-19-034090-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013417266