Better marketing for female marketers : gendered language in the Forbes CMO list
Kristen M. Getchell, Lauren Skinner Beitelspacher
| Year of publication: |
2020
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|---|---|
| Authors: | Getchell, Kristen M. ; Beitelspacher, Lauren Skinner |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 63.2020, 5, p. 607-617
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| Subject: | Gender stereotypes | Gendered language | Leadership development | Stereotype activation | Women's career development | Weibliche Arbeitskräfte | Women workers | Sprache | Language | Geschlecht | Gender | Karriereplanung | Career development | Führungskräfteentwicklung | Weibliche Führungskräfte | Women managers | Frauen | Women | Soziale Rolle | Social role | Geschlechterdiskriminierung | Gender discrimination |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2020.04.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012301443