Better strategic planning

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – It would be very difficult to find a comp a ny CEO or a department manager who did not acknowledge the need for strategic planning when making major decisions about company policies or when contemplating large‐scale directional change. However, the problem with strategic planning is that it isn't always very effective. The reasons for this range from the fact that sometimes it is not strategic enough, or robust enough, to the use of strategies developed to meet the needs of very different industries. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.