Between a Rock and a Hard Place : The Failure of the Attraction Effect Among Unattractive Options
Year of publication: |
2012
|
---|---|
Authors: | Malkoc, Selin A. ; Hedgcock, William ; Hoeffler, Steve |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision |
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