Between strategic clarity and strategic ambiguity : oscillating strategic communication
Year of publication: |
2022
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Authors: | Hoffjann, Olaf |
Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 27.2022, 2, p. 284-303
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Subject: | Communication management | Corporate communications | Integrated marketing communications | Organizational theory | Public relations | Social theory | Öffentlichkeitsarbeit | Marketingmanagement | Marketing management | Kommunikation | Communication | Strategisches Management | Strategic management | Interne Kommunikation | Internal communication | Organisationstheorie | Organization theory |
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