Bewertung der Corporate Brand im Private Banking
vorgelegt von Patrick Markus Müller
| Year of publication: |
2012
|
|---|---|
| Authors: | Müller, Patrick Markus |
| Subject: | Bank Sarasin und Cie. | Private Banking | Private banking | Markenarchitektur | Brand architecture | Bewertung | Evaluation | Schweiz | Switzerland | Markenpolitik | Markenwert | Bank |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 207 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Fallstudie ; Case study |
| Language: | German |
| Thesis: | St. Gallen, Univ., Diss., 2012 |
| Notes: | Zusammenfassung in dt. und engl. Sprache |
| Classification: | Betriebswirtschaft: Sonstiges ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009630764