Bewertung und Management von Marken
Dunja Kartte
| Year of publication: |
2005
|
|---|---|
| Authors: | Kartte, Dunja |
| Published in: |
Immaterielle Vermögenswerte : Handbuch der intangible Assets. - Berlin : Schmidt, ISBN 3-503-09075-4. - 2005, p. 467-482
|
| Subject: | Markenimage | Brand image | Handelsmarke | Store brand | Bewertung | Evaluation | Markenführung | Brand management | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003210701