Beyond a bunch of reviews : the quality and quantity of electronic word-of-mouth
Shiu-Wan Hung, Che-Wei Chang, Ssu-Yu Chen
| Year of publication: |
2023
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|---|---|
| Authors: | Hung, Shiu-Wan ; Chang, Che-Wei ; Chen, Ssu-Yu |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 60.2023, 3, p. 1-12
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| Subject: | Electronic word-of-mouth | Online consumer reviews | Quality | Quantity | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2023.103777 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014305753