Beyond blockchain : how tokens trigger the internet of value and what marketing researchers need to know about them
Year of publication: |
2023
|
---|---|
Authors: | Treiblmaier, Horst |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 29.2023, 3, p. 238-250
|
Subject: | Blockchain | Distributed ledger technology | Internet of Value | Non-fungible token | Token | Token Economy | Tokenization | Internet |
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