Beyond business planning - the role of creativity in sustainable entrepreneurial development
Year of publication: |
2005
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Authors: | Eickhoff, Matthias ; Jakob, Christoph |
Published in: |
Cross-cultural innovation : results of the 8th European Conference on Creativity and Innovation [September, 3rd - 6th, 2003 ... in Mainz]. - Wiesbaden : Dt. Univ.-Verl., ISBN 3-8244-0739-6. - 2005, p. 33-43
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Subject: | Entrepreneurship | Entrepreneurship approach | Unternehmensgründung | Business start-up | Kreativität | Creativity | Geschäftsmodell | Business model | Nachhaltige Entwicklung | Sustainable development | Strategisches Management | Strategic management |
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