Beyond channel mix management : building within online travel agencies (OTA) metrics and strategies
Year of publication: |
April 2017
|
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Authors: | Enz, Cathy A. ; James, Elizabeth C. |
Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 16.2017, 2, p. 109-114
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Subject: | distribution channels | cost modeling | digital channel management | performance metrics | Vertriebsweg | Distribution channel | Reisevermittler | Travel agency | Performance-Messung | Performance measurement | Electronic Commerce | E-commerce |
Type of publication: | Article |
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Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1057/s41272-016-0033-5 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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