Beyond efficiency and productivity : ICT business value, competitive growth and the construction of corporate image
Susan J. Winter; Connie Marie Gaglio; Hari K. Rajagopalan
Year of publication: |
2011
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Authors: | Winter, Susan J. ; Gaglio, Connie Marie ; Rajagopalan, Hari K. |
Published in: |
E-business applications for product development and competitive growth : emerging technologies. - Hershey, Pa. [u.a.] : Business Science Reference, ISBN 978-1-60960-132-4. - 2011, p. 65-92
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Subject: | Florida | Wettbewerbsstrategie | Competitive strategy | Informationstechnik | Information technology | Betriebliche Wertschöpfung | Value creation | Firmenimage | Corporate reputation |
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