Beyond endorsements : The effect of celebrity Creative Directors on consumers’ attitudes toward the advertisement
Year of publication: |
2019
|
---|---|
Authors: | Fowler, Kendra ; Thomas, Veronica L. |
Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 36.2019, 11 (29.07.), p. 1003-1013
|
Publisher: |
Wiley |
Saved in:
Online Resource
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