Beyond Experience: Culture, Consumer and Brand
Year of publication: |
2011
|
---|---|
Authors: | Thach, Sharon V. |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 28.2011, 5, p. 385-386
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Culture | Consumers | Brands | Competitive advantage |
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