Beyond fit and attitude : the effect of emotional attachment on consumer responses to brand extensions
Year of publication: |
2008
|
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Authors: | Fedorikhin, Alexander ; Park, C. Whan ; Thomson, Matthew |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 18.2008, 4, p. 281-291
|
Subject: | Markentransfer | Brand extension | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
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