Beyond form and function : why do consumers value product design?
Year of publication: |
2016
|
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Authors: | Kumar, Minu ; Noble, Charles H. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 2, p. 613-620
|
Subject: | Consumer | Product design | Grounded theory development | Value | Design acumen | Produktgestaltung | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development |
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