Beyond the interoperability of telephony, VoIP and networking: self-realisation marketing contribution to value creation in telecommunications sector
Year of publication: |
2008
|
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Authors: | Arruda Filho, Emílio José Montero ; Cassia, Fabio ; Marino, Alberto |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 3.2008, 1, p. 56-80
|
Subject: | Marketingmanagement | Marketing management | Betriebliche Wertschöpfung | Value creation | Telekommunikationssektor | Telecommunications industry |
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