Beyond KOL management : communities of practice as a new perspective on pharmaceutical market penetration
Mark Kroes; Piotr Chmielarz; Lisa Chandler; Marcus Bergler; Brian Smith
| Year of publication: |
2011
|
|---|---|
| Authors: | Kroes, Mark ; Chmielarz, Piotr ; Chandler, Lisa Lucarelli ; Bergler, Marcus ; Smith, Brian |
| Published in: |
Journal of medical marketing : device, diagnostic and pharmaceutical marketing. - London [u.a.] : Sage, ISSN 1745-7904, ZDB-ID 2189085-7. - Vol. 11.2011, 1, p. 71-83
|
| Subject: | Pharmaindustrie | Pharmaceutical industry | Arzneimittel | Pharmaceuticals | Arbeitsgruppe | Team | Arzneimittelmarkt | Pharmaceutical market | Social Web | Social web |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009235942