Beyond likes and tweets : consumer engagement behavior and movie box office in social media
Chong Oh, Yaman Roumani, Joseph K. Nwankpa, Han-Fen Hu
| Year of publication: |
January 2017
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|---|---|
| Authors: | Oh, Chong ; Roumani, Yaman ; Nwankpa, Joseph K. ; Hu, Han-Fen |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 54.2017, 1, p. 25-37
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| Subject: | Social media | Social media analytics | Consumer engagement behavior | Personal engagement | Interactive engagement | Movie box office | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Filmwirtschaft | Film industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2016.03.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011650415